When you imagine what would be the most iconic brand for kids at Christmas, it doesn’t take long for you to think of Hamleys!

With over 250 years of bringing love and joy to families at Christmas, it was great to work with Thirty8London on the ultimate festive PR campaign!

We partied with the stars after dark in the store, watched the Regent Street Christmas Windows being unveiled, with Getty and PA, andhad the pleasure of writing and placing news about ‘actual’ Santa in his original London Grotto (oh plus an added one in the Ritz, of course).

In 3 months we created & collected hundreds of pieces of media in top tier titles such as Telegraph, OK, Hello!, Independent, Glamour, MailOnline…..as well dominating the family, showbiz, regional and celebrity pages across the board. A whopping total of 748.4 million unique views! Magical times!